112 Soal dan Jawaban Microsoft Advertising Certified Professional

Artikel Terkait Digital Marketing
Dorong bisnis Anda maju sebagai Microsoft Advertising Certified Professional.
  1. Ikuti kursus gratis sesuai keinginan Anda untuk mempersiapkan ujian. Pelajari dan kuasai Periklanan Microsoft serta fitur-fitur canggih.
  2. Anda memiliki waktu tak terbatas untuk menyelesaikan ujian sertifikasi Periklanan Microsoft gratis, dan dapat menjeda saat ujian Anda dan melanjutkan jika memungkinkan.
  3. Terima skor 80% atau lebih tinggi dan menjadi anggota selama setahun penuh.

Inilah yang akan Anda dapatkan:
  1. Penggunaan lencana Profesional Bersertifikat.
  2. Penempatan di direktori anggota microsoft advertising.
  3. Sertifikat cetak resmi.
Jawaban Microsoft Advertising Certified Professional

Kunci Jawaban Microsoft Advertising Certified Professional

Jawaban Ujian Profesional Terakreditasi Bing Ads, Anda mendapatkan 100 pertanyaan. Diperlukan skor 80 persen untuk mencapai status Profesional Terakreditasi.

1. If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?

2. Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?

3. With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?

4. Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

5. Keyword Planner is a keyword research tool that provides which kinds of insight?
All​ of the above

6. Microsoft Advertising Editor allows you to work and make changes offline and online. True or False?

7. Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?

8. How might using Multi-User Access for sign up be useful for your agency or business?
To onboard new clients who are not in Microsoft Advertising

9. Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?

10. An Expanded Text Ad can contain 2 ad titles, 2 ad copies and URL paths. True or false?

11. You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?

12. Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?

13. What are two best practices for monitoring performance in Syndication networks? (Select 2)
Study your ads’ performance
Adjust as needed

14. Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.
In-Market audiences provided by Microsoft Advertising

15. The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.
Image-based ads
Feed-based ads

16. You cannot copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?

17. Microsoft Advertising will not use your Google Ads sign-in information for any purpose other than the import process. True or false?

18. You want to track your search advertising budget and spend. Which report group should you select?
Billing and budget

19. What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?
All​ of the above

20. You can now receive billing alerts and monthly invoices via email. True or false?

21. What is the key tactic in optimizing your PPC ads?
All of the above

22. Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.
All​ of the above

23. A custom audience is a type of remarketing list. What is NOT required to set this up?
Universal Event Tracking

24. Exclusions you set at the campaign level will always cascade down to all of the ads in your campaign,  regardless of ad group settings. True or false?

25. Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)

26. What is the main advantage of using dynamic text in your ads?
Turns generic ads into custom ads.

27. What are the campaign and image limits with Google Import for Audience Campaigns?
20,000​ campaigns and 3,000 images per import operation

28. What bid strategies are currently available for bid optimization? Choose all that apply.
All of the above

29. Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
Broad match

30. You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
Ad report

31. Looking at traffic history is one way to improve your bidding strategy. True or false?

32. To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select 2)
Regularly​ upload product, price and promotion updates in your product feed
Use high quality images

33. You can adjust your bidding so ad spend will go toward the best performing devices. True or false?

34. What do you call words or phrases that trigger ads when they match a customer’s search query?

35. Microsoft Advertising Editor allows customers to use the Google Import tool to schedule and sync imports from Google Ads campaigns automatically. True or false?

36. Which Microsoft Advertising functionality policies must advertisers adhere to?
All of the above

37. How do bid adjustments (modifiers) affect the display of your ad?
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

38. In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)
User must be on Bing
User​ must have a LinkedIn ID

39. Page feeds can’t support URLs for dynamic search ads campaigns in a spreadsheet format. True or false?

40. Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.
Ad extension by keyword
Ad extension by ad
Ad extension details

41. Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?

42. The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information?  (Select 2)
Which keywords and negative keywords are conflicting
Whether the conflict is at the campaign or ad group level

43. Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?
Negative keyword

44. A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.
Target audiences using remarketing in paid search.
Exclude audiences based on website behavior

45. With search advertising, what happens when a customer clicks your ad?  (Select 2)
You are charged for the click.
The user lands on your website

46. What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
Keyword​ match types

47. The Competition tab in Reporting gives you what two functionalities? (Select 2)
Auction Insights

48. Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?

49. When using Microsoft Advertising Intelligence, you should include what metrics in running a report?
All​ of the above

50. What are two ways to import a file? (Select 2)
CSV file

51. A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?

52. A best practice for updating UET tags on your website is:
All​ of the above

53. Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?
All of the above

54. Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.
All of the above

55. How many tags must you place on your site to track multiple campaigns?
One tag per website

56. The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?

57. You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?

58. Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?

59. Dynamic search ads are most appropriate for which two types of advertisers? (Select 2)
Advertisers who have a large catalog of webpages
Advertisers who are not familiar with search advertising

60. Which of the following might generate invalid clicks?  (Select 2)
Search engine robots
Fraudulent activity

61. With pay-per-click search advertising, when are you charged?
Each time a customer clicks your ad.

62. What is the main benefit of Syndication?
All of the above

63. The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?

64. How many managing customers can you grant access for on your account? (And likewise remove?)

65. Where might your Microsoft Audience Ads be displayed?
Web​ destinations like MSN, Microsoft Edge, and Microsoft Outlook

66. What is a keyword bid?
Specifies the maximum price you are willing to pay each time someone clicks your ad.

67. Before you create product ads in a shopping campaign, you must first do what? Choose all that apply.
Create a Product Catalog
Claim your domain name and verify your URL

68. Where can you select different options depending on whether you have one or multiple accounts?
Payment Methods tab

69. With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?
All of the above

70. What are the benefits of having an upgraded URL?

71. Automated rules can only be applied at the campaign level. True or false?

72. Microsoft Advertising Editor does not allow you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?
Completing​ a transaction

Purchasing​ a product or service
Filling​ out a registration form

73. In Microsoft Advertising, which customer actions are considered conversions? (Select 3)
Custom,​ targeting, standard

74. What are the three categories of attributes for ad customizer feeds?

75. It is possible to bulk edit and manage multiple accounts using a Mac. True or False?

76. You can create a new campaign by copying an existing campaign from one account to another. True or false?
All of the above

77. Recent updates to the Microsoft Advertising Editor are the following:
All of the above

78. The keyword research feature can help you:
All of the above

79. With LinkedIn Profile Targeting, you can target customers based on what criteria?

80. The Microsoft Advertising Intelligence keyword planner tool is a paid-subscription tool that builds keyword lists. True or false?

81. LinkedIn Profile Targeting when used with ‘Bid only’ target setting will narrow your ad’s audience. True or False?
Your data management provider must connect to the Microsoft Advertising custom audience feature

82. What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
You might deplete your campaign’s daily budget before the end of the day

83. If you set a daily accelerated budget too low for the traffic generated by your keywords what might happen?

84. Each campaign you create will have its own ___________.
All​ of the above

85. With Microsoft Advertising, you can export which kinds of campaigns?

86. Price Extensions are a pay-per-click extension that display your products or services. True or false?
Set up your In-Market audiences
Associate your Custom audiences

87. What are two ways you can advantage of audience targeting? (Select 2)
It​ tells you if your ad is being displayed, even if you can’t find it

88. If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?
Check out the dimensions tab
Run performance reports

89. What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.
All​ of the above

90. Which of the following can you customize in Microsoft Advertising Editor?
Advanced search

91. Which feature should you use to create a custom filter that shows items with different attributes?
All of the above

92. What key strategies might an advertiser use Microsoft Advertising Intelligence for?

93. In-market audiences can be imported from Google Ads campaigns. True or False?
Google Merchant Center

94. You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.

95. The only way to use Hotel Ads is to sign up with your account manager. True or false?
All of the above

96. What is an example of a remarketing exclusion along with remarketing targeting?
Use maximum and minimum CPC limits or bid estimates
Applying similar rules with different criteria to subsets of your account
Monitor​ performance at least once per week

97. Best practices for using automated rules include the following: (Select 3)
All​ of the above

98. Which of the following ideas should you consider implementing when writing your ad?
All​ of the above

99. When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
Microsoft Advertising will generate a specific URL landing page from your target

100. Which of these Scripts options are available to you in Microsoft Advertising?
All​ of the above

101. From where can you export data in Microsoft Advertising Editor?
All​ of the above

102. Microsoft Advertising Intelligence does not allow you to build separate reports. True or false?

103. Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.
Company​ name

104. Universal Event Tracking (UET) is a mechanism for advertisers to do what?
Report user activity on their websites to Microsoft Advertising

105. Why is it important to choose the right keywords?  (Select 2)
Helps more customers find your ads.
Drives more relevant traffic to your website

106. How many levels of organization are contained within the Hotel Ads structure?

107. What is the best question to ask yourself when considering how to create a positive landing page experience?
All​ of the above

108. With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)
In the Microsoft Hotel Center UI

In the Hotels API
Using CSV upload

109. A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

110. What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
All of the above

111. You can also use MAI to conduct international research by populating which boxes? Choose all that apply.

112. With Call Extensions you can do the following: (Select 2)
Display a phone number in your search ads on any PC, tablet or smartphone
Get calls from customers who click the number in your ad or dial it

Demikianlah Soal dan Kunci Jawaban Microsoft Advertising Professional untuk Mendapatkan Sertifikat Digital Marketing Bing dan Microsoft Advertising. Semoga bermanfaat, terima kasih.