30 Jawaban Practice Test Facebook Digital Marketing Associate Exam

Uji Keterampilan Anda - Ikuti ujian latihan yang berisi 30 pertanyaan agar Anda familier dengan konten ujian. Detail Kisi-Kisi Soal oleh Facebook Blueprint mengenai Practice Test - Facebook Digital Marketing Associate adalah sebagai berikut ini :

• DS1.01 - Identify the different Products that make up the Facebook family of apps and services
• DS1.02 - Communicate the value proposition of the Facebook family of apps and services for businesses
• DS2.01 - Identify the steps to establish a business presence on Facebook and Instagram
• DS2.02 - Explain the process to set up an ad account
• DS2.03 - Identify mobile creative best practices
• DS3.01 - Identify the difference between an ad and a page post
• DS3.02 - Identify the structure of a Facebook campaign
• DS3.03 - Explain the importance of matching business goals to Facebook campaign objectives
• DS3.04 - Communicate the value of the Facebook Pixel
• DS3.05 - Explain the way Facebook charges for ads and where the ads are shown
• DS3.06 - Identify how Facebook protects user data privacy and common ad policies
• DS4.01 - Explain the differences between the tools available to create and manage ads
• DS4.02 - Identify settings available at the campaign, ad set, and ad level
• DS4.03 - Determine the Facebook campaign objective to achieve business goals
• DS4.04 - Identify target audience capabilities
• DS4.05 - Given a scenario, determine the appropriate ad formats
• DS4.06 - Identify budget and scheduling options
• DS4.07 - Determine the relationship between budget and estimated results
• DS5.01 - Identify campaign results through ads reporting
• DS5.02 - Explain how to measure the success of a campaign

Soal dan Jawaban Practice Test - Facebook Digital Marketing

Berikut adalah Soal dan Jawaban Practice Test - Facebook Digital Marketing Associate yang diadakan oleh Facebook Blueprint. Jawaban terdapat dibawah soal dengan huruf tebal.

1. Which Facebook solution allows public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience?

• Pages
• Groups
• Profiles
• Events

2. What is the primary goal of a Facebook group?

• A space to communicate about shared interests with certain people on Facebook
• A space where businesses can display and sell products in Facebook shop
• A space to organize and respond to public Facebook events
• A space where businesses can visualize Facebook Page performance

3. What is the minimum criteria to receive the "very responsive to messages" badge?

• A response rate of at least 70% and a response time of less than 30 minutes
• A response rate of at least 80% and a response time of less than 20 minutes
• A response rate of at least 90% and a response time of less than 15 minutes
• A response rate of at least 95% and a response time of less than 15 minutes

4. What is the first course of action required to establish a business presence on Instagram?

• Switch a personal profile to a business profile
• Add pertinent business information
• Post content using relevant hashtags
• Start following similar business accounts

5. What are two roles available to manage an ad account? (Choose 2)

• Administrator
• Advertiser
• Viewer
• Planner

6. What is an advantage of using the slideshow format when designing a mobile creative?

• It works well in areas with limited connectivity
• It is the most interactive ad format
• It always puts the brand first
• It uses 3D animation

7. Which feature is available for a Page post?

• Select a placement
• Assign a budget
• Select an objective
• Add a video

8. What is the structure of a Facebook ad campaign?

• Ad set --> ad
• Campaign --> ad set
• Campaign --> ad set --> ad
• Ad set --> ad --> campaign

9. What is the first built-in step for the campaign-creation process in Ads Manager?

• Create a Lookalike Audience based on website visitors
• Align the business goal to an advertising objective
• Select where ads will be seen through placements
• Identify the right creative for the campaign

10. Which Facebook campaign objective should be selected to generate sales on a website or app?

• Traffic
• Brand Awareness
• Conversions
• Reach

11. What action would a business want its customers to take if it selects Conversions as its campaign objective?

• Make a purchase
• View a video
• Install an app
• Like a post

12. What are two benefits of Facebook pixel? (Choose 2)

• Helps advertisers reach the right people
• Measures in-app activity
• Measures the results of an ad across devices
• Helps advertisers to create ad mock-ups

13. Which two ad placement options are available in Instagram? (Choose 2)

• Marketplace
• Feed
• Right column
• Stories

14. What is a valid reason that an ad would be rejected by Facebook?

• The link to the landing pages included content that was relevant to the ad
• An image within the ad focused on individual body parts
• Lead ads were used to receive email, first name and phone number
• The ad used a video ad that was originally created for television

15. On a Facebook business page, in which two places can a business review reporting for boosted posts? (Choose 2)

• Audience Insights
• Page post
• Page Insights
• Audience Network

16. An advertiser recently installed the Facebook pixel on its website. At what level should the advertiser choose the conversion event optimization?

• Ad set
• Ad
• Ad account
• Campaign

17. An advertiser is delivering a Facebook campaign and recently created an Instagram business profile. Where should the advertiser navigate in Ads Manager in order to include the Instagram business profile in the campaign?

• Ad set level
• Ad level
• Ad account level
• Campaign level

18. Which two settings can be changed at the ad set level? (Choose 2)

• Image
• Bid amount
• Placement
• Objective
• Headline

19. A retailer is opening a new store and wants to optimize towards generating more physical store visits to that location to claim exclusive offers. Which objective should the retailer apply?

• Lead Generation
• Video Views
• Store traffic
• Brand Awareness

20. A car dealership wants to receive data information on Facebook from potential customers to increase test drives. Which ad objective is appropriate for this business?

• Lead Generation
• Traffic
• Engagement
• Brand Awareness

21. A quick service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18-34 who are interested in food and dining. The client has two creatives: a ThruPlay video and a 6-second video. Which objective and placements should the client use?

• Traffic objective on Instagram Stories, Instagram feed and Facebook feed
• App Installs objective on Facebook feed and Instagram feed
• Reach objective on Instagram Stories, Instagram feed and Facebook feed
• Lead Generation objective on Facebook feed and Instagram Stories

22. Where can an advertiser create a Custom Audience or Lookalike Audience?

• Audience Insights
• Page Insights
• Audiences
• Campaign Planner

23. If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?

• Page followers
• Custom Audience
• Behaviors
• Lookalike Audience

24. Which audience creation tool should be used to create an audience of people who have signed up for a business's newsletter?

• Core Audience
• Custom Audience
• Lookalike Audience
• Saved audience

25. A men's retail business is launching a new shoe line with eight different style/color combinations. All styles must be shown to the audience. However, the business doesn't know which new products will best sell. The business wants to link each style page directly to the product to receive pixel information. Which ad format should the retailer use to meet these requirements?

• Video
• Single image
• Carousel
• Slideshow

26. A business wants to sell products online. What ad format clearly displays both a video and a product?

• Collection
• Slideshow
• Stories
• Video

27. Which setting must be selected to activate the ad scheduling feature?

• Lifetime budget
• Daily budget
• Accelerated delivery
• Automatic placements

28. A business wants to forecast reach. Which tool should an advertiser use to perform this task?

• Estimated daily results
• Analytics
• Attribution
• Audience Insights

29. A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad set. Where can this be found?

• The Campaigns tab within Ads Manager in the Amount Spent column
• The Campaigns tab within Ads Manager in the Budget column
• The Ad Set tab within Ads Manager in the Amount Spent column
• The Ad Set tab within Ads Manager in the Budget column

30. A candy company delivers a campaign to generate maximum sales of its candies. Which metric should the company use to evaluate the success of the campaign?

• Reach
• Impressions
• Clicks
• Conversions

Demikianlah 30 Soal dan Jawaban pada Practice Test - Facebook Digital Marketing Associate yang diadakan oleh Facebook Blueprint untuk mendapatkan sertifikasi digital marketing. Terima kasih, semoga bermanfaat.