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Soal dan Jawaban Sertifikasi Video Ad Badge Assessment
Catatan: Jawaban terdapat di bawah pertanyaan dengan huruf tebal.
1. Which of these statements best describe First View? (Select all that apply.)
It provides a single-day (24-hour) “mass awareness” package of Twitter’s most valuable video impressions.
It can only be purchased by one advertiser per day, per geography.
It can only be purchased by one advertiser per day, per geography.
2. What are the three bid units available when creating a Promoted Video Views campaign?
2s/50% video view, 3s/100% video view, 6s video view
3. What can help your audience make a connection within the first few seconds of watching your video?
Showing people or talent at the start of the video
4. First View campaigns can only be purchased through _____.
Your Twitter Client Partner
5. Twitter’s #BlueBrush team can help when _____. (Select three.)
You are looking for staff augmentation
6. If your company wants to promote new running shoes with famous athletes, they should choose:
Team #Influencers
7. True or False: Pre-roll ads are skippable after 6 seconds.
True
8. Which Live Brand Studio product requires approval from the Twitter Brand Team?
Event Page
9. When creating a new In-Stream Video Ad, what does “Brand Safety” inside targeting criteria allow you to do?
Exclude content categories and publisher handles you do not want to align with your In-Stream Video Ads
10. Twitter Polls are best used when brands want to ______. (Select two.)
Build loyalty by listening to their audience’s opinion
Involve their followers in brand or content decisions
Involve their followers in brand or content decisions
11. When creating content for First View, you should: (Select all that apply.)
Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly.
Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.
Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.
Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.
Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.
12. Each Promoted Trend is made up of which three components? (Select three.)
Trend #Hashtag
Companion Tweets
Trend Description
Companion Tweets
Trend Description
13. Creative matters because _____.
47% of sales are attributed directly to creative
14. In-Stream Video Ads are:
Curated, relevant, engaging, and brand-safe
15. Match the following sponsorship types to the definitions.
Video ads that run before live feeds. (1)
Video ads that run in front of near-live feeds. (2)
Content created by a publisher in partnership with an advertiser, which seamlessly integrates the advertiser via logo overlays, brand mentions, sponsored segments, etc. (3)
A storytelling format that collects Tweets, videos, images, and more around a single theme with interstitial ads within the experience and branding on the cover image. (4)
Video ads that run in front of near-live feeds. (2)
Content created by a publisher in partnership with an advertiser, which seamlessly integrates the advertiser via logo overlays, brand mentions, sponsored segments, etc. (3)
A storytelling format that collects Tweets, videos, images, and more around a single theme with interstitial ads within the experience and branding on the cover image. (4)
16. Clear logo placement can positively impact:
Unaided brand recall
17. Which type of In-Stream Video Ad would you choose for your sponsorship campaign if you wanted to connect with the audience of an awards show happening right now?
Pre-roll before live video
18. True or False: You create a First View campaign by starting with the campaign objective.
False
19. Match the sponsorship purchase methods to the descriptions.
Advertisers pay a predetermined fixed rate for an ad spot. This is a fixed CPM method of purchase. (1)
Allows advertisers to verify that their ads are reaching a specific demographic via Nielsen. You are only charged for impressions that serve that specific demographic as verified by Nielsen third-party reporting. (2)
Advertisers are able to bid against other advertisers for ad spots based on a wider range of actions such as impression, video view, or an engagement, where the highest bidder wins the spot. (3)
Allows advertisers to verify that their ads are reaching a specific demographic via Nielsen. You are only charged for impressions that serve that specific demographic as verified by Nielsen third-party reporting. (2)
Advertisers are able to bid against other advertisers for ad spots based on a wider range of actions such as impression, video view, or an engagement, where the highest bidder wins the spot. (3)
20. What is the best tool for driving sales that is directly within your control?
Good creative
21. Why should you work with an influencer?
An influencer’s authentic voice may help make your brand more relevant.
22. For video Tweet content, match the questions to the ad component:
Video (2)
Active Statement (1)
Active Statement (1)
Link or Hashtag (3)
23. You may need Twitter’s #Optimization team when _____. (Select three.)
You’re concerned about the cost of producing mobile-first video content
You want to optimize assets you already have
Your content is underperforming
Your content is underperforming
24. What are the three key factors to maximizing the effectiveness of your video ads on Twitter?
Branding, video length, strong visuals
25. Which statement about First View and Promoted Trend is true?
When paired together, First View and Promoted Trend drive higher key ad metrics.
26. Which of the following safeguards does Twitter employ to protect brand safety?
Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners.
Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls outside of brand safety guidelines.
27. In-Stream Video Ads help advertisers to: (Select two.)
Build brand relevance by running targeted pre-roll video ads before video content they’re already watching.
Generate brand lift with video content
28. Advertisers should consider First View when they want to: (Select all that apply.)
Maximize watch time with a format typically watched longer than other Twitter timeline formats
Be the first thing people see when they open Twitter, when memory response is highest
Drive a higher brand and message recall
Be the first thing people see when they open Twitter, when memory response is highest
Drive a higher brand and message recall
29. What is a Conversational Video Ad?
A type of Promoted Video that includes call-to-action buttons and hashtags prompting people to Tweet and share a message
30. True or False: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement in the Trends section.
True
31. Match the following combined takeover products to their potential impacts.
Potentially double ad breakthrough during an upcoming event or launch. (1)
Add impact and make your Promoted Trend and Companion Tweets stand out with a customized graphical representation. (2)
Maximize advertisers’ ability to reach people in the Home timeline and Explore tab. (3)
Add impact and make your Promoted Trend and Companion Tweets stand out with a customized graphical representation. (2)
Maximize advertisers’ ability to reach people in the Home timeline and Explore tab. (3)
32. Which of the following statements about Promoted Trend Spotlight is correct?
The Promoted Trend Spotlight supports 6-second looping GIFs, MP4s, or image assets to go with your Promoted Trend
33. True or False: People on Twitter are watching more than 2 billion videos daily.
True
34. True or False: Promoted Trend Description can be changed by advertisers throughout the day.
True
35. In-Stream Video Sponsorships can be most effective for brands who: (Select three.)
Don’t do or can’t afford traditional TV sponsorships
Already sponsor TV programming
Want to target a competitor’s TV sponsorship
Already sponsor TV programming
Want to target a competitor’s TV sponsorship
36. The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement at the top of the ______.
Explore tab
37. Which of the following are best practices when creating an In-Stream Video Ad? (Select all that apply.)
Keep your content short and simple.
Brand your video within the first few seconds.
Use In-Stream Ads to set up other content.
Brand your video within the first few seconds.
Use In-Stream Ads to set up other content.
38. Match the following terms to the descriptions.
It enables you to advertise in people’s timelines and promote your brand story to your target audience. (1)
It moves customers through the funnel toward an end goal, such as a purchase. (2)
It collects feedback and gives people the chance to weigh in on questions. (3)
It encourages people to engage with and spread campaign messages. (4)
It moves customers through the funnel toward an end goal, such as a purchase. (2)
It collects feedback and gives people the chance to weigh in on questions. (3)
It encourages people to engage with and spread campaign messages. (4)
39. Video ads on Twitter feel more relevant and less intrusive because:
They display within the timeline as normal Tweets (although marked as Promoted).
40. True or False: Promoted Trends can be purchased by multiple advertisers per geographic area, per day.
False
41. What are the three types of video formats you can choose for your Promoted Video Views campaign?
Video, GIF, Conversational Video
42. What is a Video Website Card?
A type of Promoted Video where Promoted Tweets use video to capture user attention and drive qualified users to your landing page
43. Match the best practices for good creative to the statements.
Videos with a concise message within the first 3 seconds also have 13% higher brand recall and overall view time. (1)
Include your branding prominently throughout your creative. (2)
The sweet spot for a video ad is about 6 seconds. (3)
Include your branding prominently throughout your creative. (2)
The sweet spot for a video ad is about 6 seconds. (3)
44. When will people on Twitter typically see a First View campaign in their timeline?
The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign
45. Which Live Brand Studio product offers live, real-time analytics in Media Studio?
Both Broadcast and Event Page
46. What are the three purchasing options for an In-Stream Video Ad?
Nielsen Demo Guaranteed (US only)
Fixed Pricing
Through the Auction — Biddable
Fixed Pricing
Through the Auction — Biddable
47. Twitter In-Stream Video Ads: (Select two.)
Feature professionally produced videos (no user-generated content)
Offer pre-roll video across 200+ of the top premium publishers within one campaign
48. What is one of the reasons brands are choosing to go live on Twitter?
To drive increased conversation with their audience
49. What are the locations where you might see a Promoted Video served?
Within the timeline, on someone’s profile, and at the top of relevant search results pages
50. What types of events are brands choosing to highlight when going live on Twitter? (Select all that apply.)
Product launches
Fashion shows
Fashion shows
51. Which two Twitter video ad formats allow your message to be one of the first things a person sees when they log on? (Select all that apply.)
First View
Promoted Trend
Demikianlah Soal dan Kunci Jawaban Video Ad Badge Assessment untuk Mendapatkan Sertifikat Resmi dari Pihak Twitter, semoga bermanfaat, terima kasih.