115 Soal dan Jawaban Google Digital Garage Quiz

Artikel Terkait Digital Marketing
Dalam dunia pemasaran atau periklanan digital, sertifikasi merupakan hal yang sangat penting yang harus dimiliki oleh para profesional, ini bertujuan untuk membuktikan bahwa orang tersebut telah memiliki kemampuan atau keahlian dibidang tersebut. Pada kesempatan kali ini kami akan berbagi informasi bagi Anda yang ingin mendapatkan sertifikat resmi dari google digital garage.

Apa itu Google Digital Garage?

Google Digital Garage adalah program yang sudah menjadi kerjasama antara Google dan Digital Garage. Pelatihan yang berbasis online ini menampilkan video sebelum memasuki materi dan memulai assesment pada setiap BAB atau bagian.

Terdapat sekitar 125 Kursus online yang disuguhkan oleh Google Digital Garage. Pada artikel kali ini kami akan membahas tentang Fundamentals Of Digital Marketing.
Jawaban Google Digital Garage Quiz

Bagaimana Mendapatkan Sertifikat Fundamentals Of Digital Marketing?

1. Kunjungi situs resmi Google Digital Garage
2. Login menggunakan akun google Anda.
3. Anda harus memahami bahwa didalam tes terdapat 26 modul yang harus dilewati dengan baik.
4. Jika Anda ingin mengambil sertifikat langsung, Anda bisa klik tombol skip dan akan langsung mengarah ke quiz.
5. Total soal pada quiz terdapat 115 soal yang harus anda jawab dengan benar.
6. Quiz tidak memakai timer atau waktu. Jadi tidak usah terburu-buru menjawab pertanyaan.

Kunci Jawaban Google Digital Garage Quiz

Berikut adalah 115 Soal dan Kunci Jawaban Google Digital Garage Quiz Terlengkap dan Terbaru 2020, Jawaban terdapat pada bagian bawah soal.

1.The Increased Use Of The Internet Presents A Lot Of Potential For Which Types Of Businesses?
All businesses

2.Taking A Business Online Can Involve Many Different Steps. When Starting Out, Which Activity Could Be A Part Of This Process?
Creating a business listing in online local directories

3.Which Of The Following Is The Easiest Way For Visitors To Learn About A Business While Visiting A Website?
Browsing your product pages and reviewing the Frequently Asked Questions page

4.What Is A Key Benefit Of Having An Online Presence For A Business?
Being visible when people search for a business like yours

5.Which Tool Helps You Measure The Success Of Your Website?

6.Which Of The Following Statements Is True When It Comes To Taking A Business Online?
Use analytics to make informed decisions

7.Which Term Best Describes The Business Activity That Occurs When Website Visitors Buy Products Or Services From You Online?

8.Which Of The Following Statements Is True When Marketing Your Business Online?
Social media is a great way to engage your audience

9.Which Of The Following Statements Is True When It Comes To Developing A Web Presence For A Business?
Mobile apps enable your customers to purchase your products without being on your website

10.What Is A Web Server?
A computer connected to the Internet with software that allows it to host all the components of your website

11. Fill In The Blank: A __________ Is A Shortcut To Other Pages On Your Site Or Elsewhere On The Web.

12. Which Of The Following Is Something You’ll Probably Want To Exclude From Your Website?
A lot of deep scientific information and detailed statistics

13. Which Of The Following Is An Example Of A ‘Call To Action’ On A Website?
A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address

14. What Should You Consider When Developing Your Website Content?
What your customers are looking for

15. What Is The First Step In Creating An Online Business Strategy?
Identifying business goals

16. What Is The Purpose Of The ‘See, Think, Do, Care’ Framework?
To help a business understand the customer journey online

17. Why Is Optimising Customer Touchpoints Online Beneficial For Businesses?
It provides customers with value every time they come into contact with a brand, helping build trust

18. Once You’ve Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-Term Online Strategy?
Incorporate it within marketing materials across all channels to help raise customer awareness

19. What Type Of Information Can KPIs Provide?
Long-term projections

20. Why Are Search Engines A Great Place For A Business To Be Found?
People who search are actively looking for information, products or services

21. What Technology Do Search Engines Use To ‘Crawl’ Websites?

22. Which Of The Following Can Help A Search Engine Understand What Your Page Is About?
The title tag

23. Fill In The Blank: Spending Money On Search Advertising Influences How Your Website Appears In ___________.
The search results page

24. Which Of These Is An Important Factor In The Paid Search Auction System?
How relevant your ads are

25. Which Of These Can Google Search Console Help You To Do?
It helps you understand which keywords people are searching for on Google

26.Which Of The Following Factors Should You Consider When Optimising Your Website For Search Engines?
Site popularity

27. What Should Be The First Step Of A Structured SEO Plan?
Keyword research

28. When It Comes To Search Ads, Which Of The Following Could Dictate How An Ad Will Perform Against A Competitor?
Bid value

29. Fill In The Blank: Short Strings Of Specific Keywords With Low Search Volume Are Called ___________.
Long-tail keywords

30. Which Of The Following Would Be An Ideal Goal For An SEO Plan?
Increasing how many relevant people visit your website

31.Which Of The Following Page Titles Would Be Most Suitable For A Website Page Describing A Store’s Return Policy?
[Company Name’s] Return Policy

32. Which Of The Following Is A Good Way To Get Other Websites To Link To Your Site?
Building relationships with similar sites

33. When Expanding A Business Internationally, Which Of The Following Is Most Important To Provide On Your Website?
Products and delivery details in the correct currency

34. Search Engine Marketing Can Also Be Called What?
Pay-per-click advertising

35. In An SEM Auction, Your Quality Score Is Based On Which Aspect Of Your Ad?

36. Fill In The Blank: It’s Possible To Determine How Well A/An ___________ Will Perform Without Bidding On It.

37. What Should Your Search Ad Have In Order To Promote More Clicks?
A call to action

38. Which Of The Following Is A Benefit Of Using Relevant Ads And Landing Pages?
Higher ad positions on the search results page

39. When It Comes To Search Ads, Which Description Best Describes ‘Negative Keywords’?
Keywords that are excluded from a campaign

40. Fill In The Blank: If You Use __________ Keywords When Building Your Search Ads, Minor Variations, Like Plurals, Can Still Trigger The Ad.
Exact Match

41. What Can Conversion Tracking In Search Help You Measure?
How many people visiting your site from a search ad end up completing a purchase

42. How Can You Improve A Business’s Visibility To People Located Near You Geographically?
Make sure your phone number, address and business hours are easy to find

43. Which Of The Following Is An Example Of A Local Search?
“bike shop near me”

44. Which Of The Following Is A Benefit Of Registering Your Business In Online Local Listings?
Increased likelihood of being discovered through search engines

45. Which Three Pieces Of Information Are Essential To Include First In Your Local Directory Listing?
Business name, business address, telephone numbers

46. Which Of The Following Factors Help Search Engines Determine If Your Business Is Local?
Location details on the website, quality content and how mobile friendly the website is

47. When Looking To Attract A Local Audience, Why It Is Important To Optimise Your Website And Content For Mobile Users?
Because local users tend to use their mobile devices when they’re out of the house

48. Which Of The Following Can Help You Gain Visibility In Search Engines?
Adding relevant content that highlights the location of your business

49. Which Of The Following Can Businesses Achieve By Using Social Media?
Attract new audiences

50. Fill In The Blank: Businesses Should Focus On Social Media Platforms With _______.
A relevant audience

51. Which Of The Following Is An Example Of A Social Media Goal?
Drive more traffic to your store

52. Which Details Should You Look To Include On A Business Profile Page On Social Media?
Description of the business

53. A Robust Social Media Plan Includes Which Of The Following?
A long-term schedule identifying when to post content

54. What Is The Best Way To Put Your Social Content In Front Of People Who Don’t Already Follow You?
Use paid promotion to reach new audiences

55. What Can Social Media Analytics Tools Help You Measure When Assessing Campaign Results?
Whether the visitor clicked on a paid ad or organic listing

56. Which Of The Following Is A Pitfall When Using Social Media For Business?
Not having the resources to respond to comments and questions in a timely manner

57. When Looking To Ensure Your Website Is Easily Accessible By Mobile Users, What Should You Focus On Doing First?
Optimise your site

58. What Does Responsive Design Mean?
Your website will adapt to suit whichever device it is being viewed on

59. When It Comes To Optimising Your Website’s SEO For Mobile Users, Which Of The Following Is A Crucial Factor To Keep In Mind?
Performance and usability

60. What Can A Business Use To Send Messages To Users Who Have Already Downloaded Their App?
Push notifications

61. When Considering How Mobile Users Will Search For Your Business, Which Types Of Keywords Should You Focus On?
Shorter keywords and phrases

62. Before Running Search Ads, You Should Make Sure Your Site Is Mobile-Friendly. Which Scenario Best Describes A Mobile-Friendly Experience For A Customer?
The site works on different mobile devices

63. Which Of The Following Can Be Used To Target An Audience When Using Some Social Media Ads?
People’s relationship status

64. When Making Video Content For Your Display Ads, What Is Most Important To Ensure?
Videos are relevant, short and include a CTA

65. Which Of The Following Is An Accurate Definition Of What A Content Marketing Campaign Involves?
The creation and promotion of online materials with the goal of increasing interest in a product or service

66. What Does The Following Definition Describe? ‘The Division Of An Audience Into Groups Of Who They Are And What They Like, With A Goal Of Identifying A Group Most Interested In Your Product/Service.’
Audience segmentation

67. Fill In The Blank: When Describing The Purpose Of Content, What Is Missing? ‘To Entertain, To Inspire, To _______ And To Convince’.

68. Which Of The Following Best Describes Why Approaches To Writing Need To Be Adapted For Online Content?
Online readers have a reduced attention span, due to being flooded with information

69. What Are ‘Highlighting Key Dates’ And ‘Considering Multiple Channels’ Best Practices Of?
Creating a content calendar

70. Which Of The Following Metrics Could Help You Understand Which Blog Post Is Resonating The Most With Your Audience?
Session duration

71. Which Of The Following Will You Need To Start An Email Marketing Programme?
A way to collect people’s email addresses

72. Which Of The Following Is A Common Feature Of Email Marketing Platforms?
A feature allowing users to unsubscribe from your emails

73. Which Of These Is A Good Practice To Keep In Mind When Sending Emails To Your Contacts?
Run an A/B test on your subject line to determine which one works best

74. If The Open Rate Of Your Emails Seems Low, Which Of The Following Could Help You Fix That?
Adjust the subject line of your email

75. Which Of The Following Statements Is True When It Comes To Running Email Campaigns For A Business?
There’s no need to use sponsored ads within your email marketing

76. If You Own A Film Blog, Which Type Of Customer Can You Expect To Reach With Display Advertising?
People who haven’t read your blog before but are interested in your subject

77. Fill In The Blank: The Ads On Search Engines Are Usually Made Up Of ________.

78. When Using Search Engine Marketing, Where Can Your Ads Appear?
Only on search engines

79. When Setting Up Display Advertising Campaigns, Who Can You Target?
People who speak different languages

80. In What Way Can Display Advertising Be Effective?
It drives traffic to your website

81. Which Of The Following Is An Example Of The Type Of Data That Advertising Networks Automatically Collect And Share With Businesses?
The cost of each ad you publish

82. Which Of The Following Is True When Purchasing Ad Placements On An Advertising Network?
The network provides data on the click-through-rate

83. If A Person Adds A Product To A Shopping Cart But Then Leaves The Website – Which Of The Following Tactics Is Most Likely To Encourage That Person To Return And Purchase The Product?
Retargeting with a display ad that has a discount coupon

84. What Is The First Step Of Display Retargeting?
Defining your audience

85. When Incorporating Videos Into A Digital Strategy, Which Of The Following Tactics Provides Value To Customers?
Publishing a how-to video on their website

86. What Can Using Video As Part Of Your Online Presence Help You Create?
A channel to engage with customers

87. Fill In The Blank: As A Small Business, Creating Videos To Showcase Your Business Or Product Requires Only ______.
Creativity, planning and any budget

88. Using Videos In Email Marketing And Social Media Is An Effective Way To Do What?
Engage and grow your audience

89. How Can You Take Advantage Of Video For Your Product/Services Without Actually Making A Video?
Advertise on other people’s videos

90. When Looking At Your Video Analytics, You Discover People Are Only Watching The First Few Seconds Of Your Video. What Should You Do?
Consider updating your preview images, video titles or descriptions

91. Fill In The Blank: Website Analytics Can Tell You _____________.
What time of day your website gets the most traffic

92. Analytics Can Give You Immediate Valuable Information About Which Type Of Customers?
Previous and current customers

93. If Your Key Business Goal Is To Get People To Book Rooms At Your Guesthouse, What Data Are You Most Likely To Be Interested In?
How many people visiting your site book a room with you

94. Most Web Analytics Tools Can Tell You What Information About The User?
Their location, type of device they’re using and pages visited

95. Fill In The Blank: If An Ad Is Not Performing Well, One Effective Tactic Is To _____________.
Tweak the ad’s copy and analyse the results

96. Which Section Of Google Analytics Can Tell You Whether Visitors Have Found Your Website Via Social Media?

97. Which Type Of Data Relates To A Metric That Can Be Represented With A Number?

98. What Makes The Data Cycle Useful?
It helps you make the most of the data collected from marketing activities

99. Fill In The Blank: Actionable Insights Can Be Described As Explaining The ______ Of An Online Marketing Campaign.

100. Which Of The Following Is A Benefit Of Using Spreadsheets?
Vast quantities of data can be stored, sorted and analysed quickly

101. If You Needed To Showcase Which Parts Of A Website Are Being Clicked On The Most, Which Presentation Type Should You Consider?
Heat map

102. What Would Be Beneficial To Include On A Product Description Page?
Reviews of the product

103. Which Of The Following Is An Advantage Of E-Commerce?
Low operational costs

104. To An Owner Or Administrator, What Is A Functional Benefit Of Having An Online Store?
It provides a backend system with order management

105. What Is The Name Of The Process That Describes What Happens When A Customer Is Taken To A Separate Site To Complete A Transaction Before Being Sent Back To The Original Site Again?
Third-party payment processing

106. Which Of The Following Is A Sign That Customers Are Having Trouble Using A Particular Device To Make Purchases?
Analytics shows you have a lot of mobile visitors, but very few purchases through mobile

107. What Is An Example Of Product Merchandising?
Displaying very specific, featured products on your home page

108. Which Of The Following Statements Is True When Describing How Retargeting Ads Work?
Once a user visits your site, the code drops an anonymous browser cookie

109. What Is The Best Way To Translate The Content On Your Website For A New Market?
Native speakers

110. Before Starting To Promote Products To Other Countries Online, What Could You Use To Gauge Demand For Your Product In That Specific Market?
Keyword planning tools

111. When Adapting Your Website For Customers Who Speak A Different Language, What Should You Do?
Translate your content with consideration to particular words and phrases

112. Which Of The Following Is Primarily Meant To Target New Customers Online?
Search advertising

113. What Should A Business Do First, When Considering Going Into A New Market?
Determine its ability to deliver products and review all tax and legal information

114. When Selling To People In Different Countries, What Payment Form Should You Consider Using If You Aren’t Already?
Paypal or Worldpay

115. Which Of The Following Options Is Important To Research When Planning To Expand Delivery Of Products And Services To Customers Across The Globe?
The legal and tax considerations in that market

Setelah melewati tahap quiz, selanjutnya adalah ujian akhir atau Digital Garage Final Exam. Berikut jawaban Google Digital Garage Final Exam.

Demikianlah Kunci Jawaban Google Digital Garage Quiz Terlengkap dan Cara Mendapat Sertifikat Google Fundamental Digital Marketing. Semoga berguna bagi Anda yang ingin mendapatkan sertifikat fundamental digital marketing di google digital garage dengan cepat dan mudah.